Create an Effectiver Advertisement

To be a creative genius to create simple, yet effective, advertising. Focusing on print ads, this guide takes you step-by-step through the fundamentals of writing ad copy that will sell your product or service.

What having to know before starting advertisement

1. We are not an Artistik Genius
   
2. What Should the Length of My Ad Copy be


3. What Most Commonly Advertised


4. What are used Advertisement Format.


5. Think the Difference Between Features and Benefits


6. Where placing advertisement

The Process to create Advertisement

Research
Develop and discuss a Concept
Write Research the result of advertisement

Research

You may lack experience in copywriting, but fortunately there are literally thousands of sources to learn from. Before you write or type even one word, you need to do your homework.

1. Understand the product literature. Gather and read all the written information about your company's product that you can find. This can on newspaper articles, brochures, market research, letters from customers, newsletters, annual reports, and catalogs.
   
   
   
2. Find out what various department engineers, factory workers, sales representatives, customer service reps, and anyone else with close customer or product contact think. you can Interview your company's staff about the product or service. These points of view will vary and provide you with differing insight on features and benefits. Ask yourself specific questions about the product such as, what problems can this product solve? What are the various ways this product can be used? Does it employ a special technology or contain an unusual ingredient? How long will this product last? Make sure you write down their answers.
   
   For example: If your competition is claiming to have the only shampoo on the market with a special ingredient, and your shampoo has the same ingredient, this may affect the content and focus of your advertisement. You will want the general public to know that your product has the same special ingredient.
   
   
3. Study on comercial television,commercials radio, billboards, and print ads that capture your attention. Note especially the ones that you like and ask yourself why. Again, you don't want to ever directly copy anyone else's advertisement, but studying an ad that you find particularly creative, clever, and effective can often inspire you to create one of your own, or give you an idea that will eventually spark the creative center of your copy.
   For example, Nike has what is considered by many in the advertising industry to be one of the best ad campaigns with "Just Do It." The print and television ads focus on both professional athletes and ordinary people participating in sports and working out. The message and supporting copy to the consumer is clear: Thinking about exercising isn't good enough, you need to start and there's no better way to get going than with these sneakers.
   
   
   
4. Write all your ideas down
   Develop A Concept
   
   If Your primary product benefit and have some ideas on paper, it's time to develop your advertisement concept. Think of your concept and how you are going to express your product's benefit to the potential buyer
   
   There are two major components to this stage of your process, the headline and the visual. If your advertisement is going to include a visual component such as a photograph, illustration, chart, or some other form of graphic, you should start to think about what it will be as you are developing your headline. Your headline and your visual are what will attract attention and they need to reinforce one another. They should work together.